Websites now able to embed content on Snapchat

The social media platform, Snapchat has been only operating by people consuming content on its own app, but now it is allowing websites to embed public content including Lenses, Spotlight videos, Public Stories, and Public Profiles.

Users who are looking to embed a Story, video, or a Lens, can open up the content on a desktop browser using the link. Afterwards, they can click on the embed button on the share sheet to copy the code and post it to their site.

Back in July 2022, the app made the website more user-friendly for users with core features like the ability to send messages and Snaps. The initial version of Snapchat for the web was only available for Snapchat+ users in the United States, United Kingdom, Canada, Australia, and New Zealand. The company made it available to all users in September 2022.

The app’s competitors such as Instagram and TikTok have long offered web embeds so blogs and news sites can include content from those platforms, and Snapchat is hoping that this move will drive more traffic to the app and website.

According to The Verge’s Alex Heath, Evan Spiegel, who is the CEO at Snapchat, sent an internal memo to employees stating that the social network wants to reach 475+ million daily users in 2024 last week.