The Future of Influencer Marketing in Africa
The creative influencer economy in Africa is estimated to be worth around $3 billion, and is projected to grow to grow to a massive $18 billion in the next five years. Sadly many African creators struggle to access brand partnerships and scale their careers into sustainable businesses. At the same time, brands often lack the
The Future of Influencer Marketing in Africa
The creative influencer economy in Africa is estimated to be worth around $3 billion, and is projected to grow to grow to a massive $18 billion in the next five years. Sadly many African creators struggle to access brand partnerships and scale their careers into sustainable businesses.
At the same time, brands often lack the resources to identify, manage, and measure the impact of their collaborations with creators—resulting in missed opportunities on both sides.
Business Tech Africa’s Editor Greg Stewart had a fascinating chat with Mohale Moloi, Content Director at Irvine Partners, about the new partnership that they have established with Dreaminfluence, an influencer management platform, and what this means for Africa’s burgeoning influencer Market place
Watch The Influencer Discussion HERE
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