Tarsus Distribution Partners with iiDENTIFii to Revolutionize Identity Verification in SA

Tarsus Distribution, a prominent provider of integrated information and communications technology (ICT) solutions in Africa, has recently inked a distribution agreement with iiDENTIFii, an innovative biometric technology firm based in Cape Town. This collaboration heralds a new era in identity verification solutions on the African continent.

The partnership between Tarsus Distribution and iiDENTIFii signifies a strategic move to revolutionize identity verification processes across Africa. With Tarsus’ extensive reach and iiDENTIFii’s cutting-edge face authentication technology, the stage is set to address the evolving needs of security and accessibility in Africa’s digital landscape.

At the forefront of the partnership is iiDENTIFii’s pioneering face authentication technology, which offers tailored solutions for the diverse requirements of the African market. Unlike conventional algorithms that struggle with ethnic diversity, iiDENTIFii’s advanced algorithms excel in accurately identifying individuals from various backgrounds, ensuring inclusive and unbiased identity verification processes.

Gur Geva, CEO and founder of iiDENTIFii, expressed his excitement about the collaboration, emphasizing the opportunities it brings. Geva sees Tarsus Distribution as a strategic marketing partner that will amplify iiDENTIFii’s solutions and expand their market reach across Africa. By leveraging Tarsus’ expertise and network, iiDENTIFii aims to connect with key markets and accelerate the adoption of its technology.

Alan Hawkins, General Manager of Enterprise Solutions at Tarsus Distribution, highlights the unique advantages of iiDENTIFii’s technology, particularly its ability to mitigate bias in identity verification. Hawkins emphasizes that the partnership will benefit large enterprises seeking robust biometric verification solutions tailored for the African demographic. iiDENTIFii’s algorithm’s capability to recognize and understand diverse facial features makes it a groundbreaking tool for enhancing security and user experience while addressing bias in identity verification.

Tarsus Distribution’s commitment to providing innovative ICT solutions is underscored by its exclusive partnership with iiDENTIFii. Through this collaboration, Tarsus aims to bring world-class technology to market, fostering enhanced security and efficiency in identity verification processes across Africa.