Profitroom Loyalty to Boost SA Hotel Bookings

Johannesburg, South Africa – Profitroom, a leading hotel technology solutions provider, operating in 38 countries globally, has introduced Profitroom Loyalty to the South African market this week.

The new programme will aim to help local hotels increase direct bookings and build stronger guest relationships in a landscape where online travel agents (OTAs) often dominate.

Unlike many “one-size-fits-all approaches”, Profitroom Loyalty has differentiated their service offering allowing each hotel to tailor the programme to their specific needs and brand identity.

Hotels are able to customise messaging, select membership rewards that reflect their unique character, and create innovative incentives that truly resonate with their guests – all designed with the view of growing repeat visits and fostering lasting loyalty.

Travel Related Awards Popular in South Africa

A recent study shows that 76% of South Africans actively use loyalty programmes, with a growing preference for travel-related rewards.

The BrandMapp and Truth Report, highlights the influence of loyalty programmes on booking decisions, particularly in the travel sector, with South African consumers seeking personalised offers and valuable discounts.

Profitroom Loyalty has tapped into this trend, allowing hotels to offer personalised perks and discounts from the very first booking, making direct reservations more attractive to guests.

Shifting Preferences in the Hotel Industry

“South African hotels are looking for ways to reduce their reliance on OTAs and build deeper connections with their guests,” says Leigh Myles, Regional Director Africa for Profitroom. “Profitroom Loyalty gives them the tools to do just that, offering a win-win for both hotels and their customers.”

Profitroom Loyalty provides instant rewards, giving guests perks from their first booking. The programme seamlessly integrates with Profitroom’s existing marketing tools for easy management and communication. Additionally, hotels can customise the programme’s look and feel to match their unique brand identity, helping them stand out in a crowded market. These features combine to deliver several key benefits for South African hotels: increased direct bookings (and reduced OTA commissions), improved guest retention, a competitive edge, and valuable data-driven insights into guest preferences.

“Profitroom Loyalty is designed to address the real challenges South African hotels face in today’s market,” concludes Myles. “It’s about giving hotels the power to create meaningful relationships with their guests while improving their bottom line,” Concludes Myles.