Nigerian Startup Truee Launches AI-Focused Business Information Platform

Nigerian startup Truee has launched a platform designed to help businesses organise their information in a format that AI tools can access when identifying or recommending companies. Founded this year by Adekola Adedokun, Truee allows businesses to create profiles containing their services, products, locations, contact details, portfolios and how they want their businesses described. The idea is to give businesses greater control over the information that AI platforms may use when responding to searches about companies and local services.

Closing the AI Discoverability Gap

Adedokun said many African businesses already have an online presence, but their information is spread across WhatsApp, Instagram, Facebook, websites and business directories. That can make it difficult for AI assistants to find complete and accurate information when users ask for recommendations. A customer looking for a plumber, restaurant or other local service, for example, may receive limited information if the business has no structured online profile.

Truee is targeting this gap by focusing on structured and verifiable business information for AI systems. The startup operates in a space that already includes business directories and services such as Google Business Profile. Its focus, however, is on preparing business information for use by AI platforms.

Testing the Platform in Nigeria

Truee is currently bootstrapped and has started testing its first product with Nigerian businesses, freelancers and service providers. The startup has also introduced portfolio profiles, allowing professionals to showcase their work and provide evidence of their experience.

Truee remains at the pilot stage. About 70 businesses have created profiles, although a smaller number have completed the verification process. Adedokun said the startup is using the pilot to understand what businesses need and improve its onboarding and verification process.

Plans to Expand Beyond Nigeria

Truee is starting in Nigeria but plans to expand into other West African markets. The startup is particularly interested in markets where small businesses rely heavily on WhatsApp and social media instead of traditional websites.

The company is currently pre-revenue. Its planned business model includes premium profiles, verification services and paid tools that would allow businesses to manage and improve how they are represented to customers and AI platforms. Truee also plans to explore providing structured business data and integrations to AI companies and other platforms.

The startup faces a challenge in convincing businesses that AI discoverability deserves the same attention as more established forms of digital marketing. Adedokun said many business owners understand the value of social media marketing but are less familiar with the need to structure their information for AI systems. Verification also presents difficulties because some small businesses operate offline and have limited formal records.