Nearly Half of Companies at Risk Within Decade Due to AI and Climate Change: Survey

A recent survey by PricewaterhouseCoopers (PwC) reveals that nearly half of global CEOs believe their business models may become unsustainable within the next decade due to the rapid evolution of technologies like artificial intelligence (AI) and escalating climate challenges. The survey, conducted among 4,702 CEOs worldwide, indicates a notable increase from 39% in 2023 to 45% in 2024, expressing concerns about the viability of their businesses in the face of emerging disruptions.

Bob Moritz, the global chair of PwC, unveiled the survey results at the World Economic Forum in Davos, Switzerland. Moritz highlighted that CEOs are now less optimistic about their revenue prospects compared to the previous year and are increasingly recognizing the necessity for fundamental reinvention of their business models. He emphasized the growing focus on AI and climate change as pivotal areas of concern for business leaders.

In addition, the survey revealed a shift in CEOs’ priorities, with less emphasis on macroeconomic challenges. More than a third of CEOs anticipate a 5% increase in their workforce in the coming year. Moritz underlined the need for countries to invest in infrastructure and clean energy to meet the rising demand for AI, emphasizing the critical role of economic growth in supporting advancements in technology.