MTN Discontinues Ayoba App in Major African Markets

MTN is shutting down Ayoba, its super app once seen as Africa’s alternative to WhatsApp, as the company moves to consolidate its services into one platformThe shutdown is already underway in several markets, including South Africa, Kenya, Egypt, Mali, Tanzania, Burkina Faso, and Botswana. According to MyBroadband, the decision forms part of a broader review of MTN’s digital services portfolio. In affected countries, the app is no longer available for download on major app stores.

Move Toward a Unified Platform

MTN said the decision followed a routine assessment of its digital offerings. The company is now prioritising a more integrated approach, aimed at bringing connectivity, content, and services together within one platform.

“MTN is building a unified digital platform designed to bring connectivity, content, services, and everyday digital experiences together in one place,” the company said. The operator added that this shift is intended to reduce fragmentation across its digital channels and deliver a more consistent and seamless user experience.

Growth and Exit

Ayoba had seen steady growth, reaching around 20 million active users by the end of 2022. That number rose to 25 million in early 2023 and 28 million by mid-year, before peaking at approximately 35 million users by the end of 2023. Users in affected markets have been notified through in-app messages and updated terms and conditions. The app was officially removed from app stores on March 20, 2026, according to a user notification shared on LinkedIn.