Ivorian Fintech Green Pay Targets Merchant Payment Challenges

Ivorian fintech startup Green Pay is building a unified payment platform that helps merchants accept multiple payment methods through a single system.

Founded in Abidjan in 2019 by Anouar Traboulsi and Hervé Tairou, the company has developed payment infrastructure that supports mobile money, bank card payments, QR code transactions, and digital wallets. Businesses can accept these payment methods without using multiple terminals or separate technical integrations.

The startup aims to create a broad network of merchant acceptance points. The goal is to make digital payments more accessible to consumers while simplifying payment management for businesses.

Addressing Complex Payment Systems

Accepting different payment methods remains a challenge for many small businesses as consumers adopt a growing range of digital payment options. Supporting multiple payment platforms can increase costs and make payment management more difficult. This includes everything from mobile money services to traditional banking networks.

Green Pay aims to address this challenge through a single ecosystem that brings different payment methods together. The platform targets retailers, service providers, and distribution businesses. These businesses often need to process transactions from customers using different payment options.

Beyond payment acceptance, the solution also supports bill payments, money transfers, and business activity reporting.

Expanding Access to Digital Financial Services

The company’s model relies on a network of connected terminals and merchant acceptance points. These are designed to expand access to digital financial services. The approach could be particularly valuable in areas where traditional banking infrastructure remains limited.

Interoperability remains a key focus for the platform. Green Pay enables different payment systems to operate within the same environment. As a result, the company is positioning itself at the intersection of financial inclusion and retail digitalisation.

One of the company’s main challenges will be achieving widespread merchant adoption. It must also maintain integration with major mobile money operators and banking institutions.

Green Pay’s expansion comes as digital payments continue to gain momentum across West Africa. Smartphone adoption is increasing, and consumers are becoming more familiar with mobile payments. These trends are driving demand for digital transaction solutions. The startup joins a growing ecosystem of African fintech companies working to modernise payments infrastructure. Other players in the space include Djamo, FeexPay, and CinetPay.