Iowa accuses TikTok of lying about content available to kids in a new lawsuit

Iowa is taking legal action against TikTok, alleging that the social media platform deceives parents about the nature of content available to young users. The lawsuit filed by Iowa Attorney General Brenna Bird claims that TikTok hosts inappropriate content, including “sexual content, drugs, alcohol, intense profanity, self-harm messages, and other X-rated content,” making such videos easily accessible to children and teenagers in the state. The lawsuit disputes TikTok’s claims that inappropriate content is “infrequent” on its platform, referring to them as “lies.”

One specific point of contention is TikTok’s age rating on app marketplaces, such as the App Store. The lawsuit criticizes the platform for having a 12+ age rating while showcasing content that may not be suitable for children under 12. The state conducted its own research, uncovering content featuring provocative dancing, explicit language, and discussions about drugs. The lawsuit also highlights videos promoting self-harm, suicide, and eating disorders.

Iowa seeks an injunction under the state’s Consumer Fraud Act to compel TikTok to cease its alleged deceptive conduct related to content guidelines and age ratings. The lawsuit questions the effectiveness of TikTok’s age-restricted mode, claiming it fails to adequately filter mature content.

This legal action by Iowa is part of a broader trend where states are scrutinizing TikTok over concerns about the content served to underage users. Other states, including Indiana, Arkansas, and Utah, have also taken legal action against the social media platform.