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In its IPO filing, Reddit highlights a significant revenue stream beyond traditional ads – lucrative AI deals

In its long-awaited filing for an initial public offering, Reddit has announced that artificial intelligence (AI) will play a significant role in its business model. The platform, known for hosting discussions on diverse topics, primarily generates revenue through ad sales. The IPO filing reveals a new revenue stream: selling user-generated content to companies developing chatbots,

In its IPO filing, Reddit highlights a significant revenue stream beyond traditional ads – lucrative AI deals

In its IPO filing, Reddit highlights a significant revenue stream beyond traditional ads – lucrative AI deals

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In its long-awaited filing for an initial public offering, Reddit has announced that artificial intelligence (AI) will play a significant role in its business model.

The platform, known for hosting discussions on diverse topics, primarily generates revenue through ad sales. The IPO filing reveals a new revenue stream: selling user-generated content to companies developing chatbots, similar to OpenAI’s ChatGPT.

Reddit recently partnered up with Alphabet Inc.’s Google, allowing Google’s AI products to use Reddit data for enhancing their technology, reportedly in a $60 million agreement.

The filing notes AI deals as an “emerging opportunity” for Reddit, with licensing agreements totaling $203 million, contributing an estimated $66.4 million in revenue for 2023. However, leveraging user-generated data for AI models raises concerns about accuracy and potential inclusion of problematic content, prompting the need for content moderation and ethical considerations.

TechnologyAfrican startups
Greg Stewart

Reporting for Business Tech Africa on the funding, tools and strategy shaping the continent's founders and SMEs.

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