ASUS ExpertBook Ultra Launched in South Africa
ASUS has officially announced the launch of the all-new ExpertBook Ultra in the South African market today (18 March 2026). It's a premium ultrathin 14-inch business AI PC (Copilot+ PC) originally announced around CES 2026. The Expertbook is a premium business laptop that offers AI-imbedded performance, a lightweight and portable design, as well as advanced
ASUS ExpertBook Ultra Launched in South Africa
ASUS has officially announced the launch of the all-new ExpertBook Ultra in the South African market today (18 March 2026). It’s a premium ultrathin 14-inch business AI PC (Copilot+ PC) originally announced around CES 2026. The Expertbook is a premium business laptop that offers AI-imbedded performance, a lightweight and portable design, as well as advanced security and valued-added features, placing it in the premium laptop category alongside the likes of the Lenovo ThinkPad X1 Carbon Gen 13 and the Dell XPS14 (2026).
Product Highlights
- AI-enabled performance: Intel® Core™ Ultra 7 Series 3 and Intel® AI Boost neural processing for enhanced productivity and efficiency.
- Ultra-portable, ultra-durable design: Product weight of less than one kilogram, protected by a revolutionary Nano Ceramic Technology.
- High-resolution display: 14-inch OLED touchscreen display delivers premium image quality and user experience.
- Enterprise-grade security: ASUS ExpertGuardian ensures security resilience and gives confidence to users and businesses.
- Ultra 7 Intel processor: 32GB Ram and 1TB SSD
The ASUS ExpertBook Ultra, stands out for its ultra-light and thin build (only 10.9mm high) and OLED 3K display tech and boasts the latest Intel Core processor chips. The ExpertBook Ultra comes with 6D spatial speakers with Dolby Atmos sound(impressive sound for such a thin product), and has an impressive battery life that Asus claims can last up to 24Hrs and a high speed charging rate – reaching 50% charge within 30 minutes.
AI capabilities sit at the heart of the ExpertBook Ultra, with the laptop powered by up to Intel® Core™ Ultra X9 Series 3 processors, built-in Intel® Arc™ graphics, and up to 64GB LPDDR5x memory. The laptop’s dedicated NPU delivers 50 TOPS and up to 180 total-platform TOPS, enabling AI-driven productivity, collaboration and security. Supporting these processing capabilities is ASUS ExpertCool Pro, the company’s advanced full-span cooling system that uses triple air outlets to raise central air pressure by 12%. ExpertCool Pro actively cools the laptop’s SSD and CPU while enabling 50W performance in turbo mode, even when the laptop lid is closed
But how does the new product compare to its peers?
Key Specs Comparison
Conclusion – Price-tag May be the Decider
The New Asus Expertbook Ultra, is no slouch in the features or processing capability stakes, its pretty and compact and deserving of its premium laptop label without doubt. However buyer choice may come down to competition on price tag. At R12 000 more than the Dell XPS14 and R3.5K above the Lenovo ThinkPad X1, it may find market resistance on price alone with corporate budgets being tested currently, even with the extended 5-year warrantee that is provided by Asus.
