Adobe upgrading image-generating AI tool

Adobe Inc. has made an announcement that it has new versions of its generative artificial intelligence model, Firefly, promising higher-quality images and the ability to produce new types of media.

Adobe vice president of generative AI, Alexandru Costin said that the new edition of its AI model was trained on about 70% more images, which should improve the system’s ability to create photo-realistic images and bring it closer to the output of competitors.

The new version will also have new ways to control and prompt the AI generation, such as uploading an image to replicate its style, but Adobe will be keeping an internal record of the reference images that are uploaded in order to protect artists from infringement, Costin said.

Adobe has also branded Firefly as “commercially safe,” and said that it will be backing up customers who face copyright claims in court. The company has been a creative software leader for a long time, and it is now building AI models trained mostly on its vast library of stock photography, and is trying to gain an edge over start-ups like OpenAI by integrating the new technology into industry-standard products such as Photoshop.

After making the new AI tools generally available, Adobe increased the prices of its software last month.