Trade & Industry

Toyota Could Be Looking at a Smaller Lifestyle Bakkie Based on the RAV4

Toyota may finally be warming to the idea of building a smaller double-cab bakkie, with the next-generation Toyota RAV4 now being mentioned as a possible base. The discussion follows comments made by Toyota Motor North America CEO Ted Ogawa during an interview with Automotive News, where he acknowledged that there is space in the market

Toyota Could Be Looking at a Smaller Lifestyle Bakkie Based on the RAV4

Toyota Could Be Looking at a Smaller Lifestyle Bakkie Based on the RAV4

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Toyota may finally be warming to the idea of building a smaller double-cab bakkie, with the next-generation Toyota RAV4 now being mentioned as a possible base. The discussion follows comments made by Toyota Motor North America CEO Ted Ogawa during an interview with Automotive News, where he acknowledged that there is space in the market for a more compact pickup. He also admitted that a RAV4-based bakkie is something Toyota sees as an opportunity.That does not mean a production model has been approved, but it does show Toyota is at least paying attention to a segment that continues to grow globally.

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Renders Show What It Could Look Like

Digital artist Theottle has already imagined what the vehicle could look like, creating renders that combine the front-end design of the new RAV4 with a double-cab load-bin setup. If Toyota decides to move ahead, the vehicle would likely share much of the RAV4’s platform and drivetrain lineup. The current SUV measures 1 855 mm wide with a 2 690 mm wheelbase, although a bakkie version would probably need a stretched rear section to create enough usable load space.Unlike the Toyota Hilux, this would not be a heavy-duty workhorse aimed at commercial buyers. The focus would more likely fall on everyday practicality, lower running costs and lifestyle appeal.

That approach is already finding success in several markets where buyers want the versatility of a pickup without the size, fuel consumption and price tag of a traditional one-tonner.

South Africa could easily become part of that conversation. Double-cabs remain hugely popular locally, but there is also growing demand for vehicles that are easier to use in urban environments while still offering some practicality.

New RAV4 Already Confirmed for South Africa

Toyota has already confirmed the sixth-generation RAV4 for the South African market. Local models are expected to include a 2.0-litre petrol engine, a 2.5-litre hybrid and a 2.5-litre plug-in hybrid, with GX, VX and GR-Sport variants planned.

For now, the idea remains just that, an idea. Still, Toyota openly discussing a smaller pickup suggests the company is taking the concept more seriously than before.

Trade & IndustryAfrican startups
Vutomi Manzini

Reporting for Business Tech Africa on the funding, tools and strategy shaping the continent's founders and SMEs.

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