Trade & Industry

The Fiat Titano is finally revealed

After nearly a year-long anticipation campaign, Fiat unveiled the first official images of its upcoming Titano pickup. Originally slated for a 2024 debut, the release was delayed, reportedly due to the resolution of electrical and software issues related to the infotainment system. The Titano, named after the Italian word for titan and symbolizing high strength

The Fiat Titano is finally revealed

The Fiat Titano is finally revealed

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The Fiat Titano revealed / Image: Carscoops
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After nearly a year-long anticipation campaign, Fiat unveiled the first official images of its upcoming Titano pickup. Originally slated for a 2024 debut, the release was delayed, reportedly due to the resolution of electrical and software issues related to the infotainment system. The Titano, named after the Italian word for titan and symbolizing high strength and durability in the eyes of Fiat parent company Stellantis, is destined for markets in South America, the Middle East, and Africa.

Essentially a rebranded version of the Peugeot Landtrek, itself derived from the Chinese-market Kaicene F70, the Titano maintains the body-on-frame platform and offers options for a single or double cab. Produced alongside its Peugeot counterpart at Stellantis’ Nordex Plant in Uruguay, confirmed specifications include a 10-inch infotainment system, a 3D surround-view camera system, a drive mode selector with Eco and Sport options, and a digital instrument cluster.

The Fiat Titano revealed / Image: autoevolution

Despite the release of official images, detailed information about the rear facia or interior was not provided, indicating a more comprehensive reveal is expected in the coming year. The Titano’s powertrain options are set to vary by market, with speculation pointing toward a 2.2-liter turbodiesel engine used by the Ducato van and the European-market Jeep Cherokee. Anticipated to produce around 147kW/440Nm, the engine will be paired with either a six-speed or nine-speed automatic gearbox, with standard selectable four-wheel drive.

For the African market, the Titano will be available exclusively in Algeria as a single or double cab, powered by the Landtrek’s 110kW/350Nm 1.9-liter turbodiesel engine. The single cab will have rear-wheel drive, while the double cab will feature a part-time four-wheel-drive system with an electronic rear diff-lock. Stellantis has confirmed a payload of 1,210 kg, likely for the single cab. Pricing details remain speculative, but the Titano is expected to be positioned below the Landtrek in South America.

The Titano’s introduction is seen as a precursor to local market assembly, with Stellantis planning to produce the bakkie in complete knockdown kits (CKD) at its plant in the Coega Special Economic Zone outside Gqeberha, starting in 2026. Despite the lack of clear details and images, further information is expected to be unveiled in early 2024.

Trade & IndustryAfrican startups
Reitumetse Shebe

Reporting for Business Tech Africa on the funding, tools and strategy shaping the continent's founders and SMEs.

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