Taager Secures $6.75 Million to Expand Social E-Commerce Footprint in MENA

Taager, a leading social e-commerce platform, has successfully raised $6.75 mion in a Pre-Series B funding round, spearheaded by Africa-focused growth fund Norrsken22. The oversubscribed round also attracted investments from Endeavour Catalyst, Beltone VC, and existing backers, including 4DX Ventures, RAED Ventures, BECO Capital, and Breyer Capital.

Originally founded in Egypt in 2019 and now headquartered in Saudi Arabia, Taager provides aspiring entrepreneurs—particularly youth, women, and low-income earners—with the tools to launch and scale their social e-commerce ventures. The platform delivers end-to-end support, offering a curated product catalog, embedded financing, logistics solutions, multi-market payment collection, and AI-powered business optimization features.

Saudi Arabia has emerged as Taager’s largest market, contributing over 60% of the company’s revenue. The platform also operates in Egypt, the UAE, and Iraq, strengthening its foothold in the region’s expanding social commerce landscape. With fresh funding in place, Taager plans to accelerate growth across the MENA region, leveraging AI-driven sales agents and machine learning to enhance merchant profitability.

Co-Founder and CEO Mohamed Elhorishy highlighted the platform’s transformative impact, stating that merchants using Taager have, on average, increased their profitability by 2.5 times, gaining financial independence and consistent income streams. To date, the company has empowered over 45,000 social sellers and aims to scale fivefold in the coming years. Taager was co-founded by Omar, Abdelrahman Sherif, and Ahmed Ismail.

Nivesh Pather, Principal at Norrsken22, commended Taager’s ability to scale sustainably across diverse markets, positioning it as a pivotal force in MENA’s $14 billion social e-commerce sector. With continued innovation and expansion, Taager is poised to redefine the future of online entrepreneurship in the region.

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