Trade & Industry

Roam and Mogo Forge Alliance to Drive Electric Motorcycle Adoption in Africa

Kenyan-based electric mobility company, Roam, has embarked on a transformative journey with Mogo, a prominent asset financier in East Africa, showing a significant leap forward in the widespread adoption of electric motorcycles across the continent. This strategic partnership seeks to empower individuals, particularly boda boda riders, to embrace electric motorcycles through a tailored financing package,

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Kenyan-based electric mobility company, Roam, has embarked on a transformative journey with Mogo, a prominent asset financier in East Africa, showing a significant leap forward in the widespread adoption of electric motorcycles across the continent.

This strategic partnership seeks to empower individuals, particularly boda boda riders, to embrace electric motorcycles through a tailored financing package, promising a substantial 30% increase in daily earnings. With an eye on the soaring petrol prices, this initiative not only propels Roam’s ambitious expansion plans but also catalyzes the transition to sustainable transportation solutions in a burgeoning market.

Mikael Gånge, Roam’s Co-Founder and Chief Commercial Officer, expressed enthusiasm about the collaboration with Mogo, highlighting its pivotal role in tapping into the growing demand for electric motorcycles among boda boda riders. He emphasized Roam’s unwavering commitment to delivering top-notch electric motorcycles to the market at competitive prices, with Mogo emerging as a key ally in this mission.

Roam’s electric motorcycles represent a paradigm shift in sustainable transportation, boasting cutting-edge features and robust design tailored for diverse applications, from personal commuting to cargo transportation and ride-sharing services. With Mogo’s support, Roam aims to accelerate the deployment of these electric motorcycles, ushering in a new era of environmental consciousness and economic prosperity across Africa.

Rauls Leitis, Business Development Project Manager at Mogo, hailed the partnership with Roam as a game-changer in democratizing access to electric motorcycles on the continent. Leveraging Roam’s innovative products, which offer convenient charging options both at home and at Roam Hubs, Mogo anticipates a seismic shift towards electric motorcycles surpassing traditional petrol-powered ones in the near future.

Having witnessed the exceptional performance of Roam electric motorcycles through internal deployments, Mogo is now taking proactive steps to offer affordable financing solutions, further enhancing accessibility and affordability for customers. This forward-looking initiative underscores Mogo’s commitment to driving sustainable mobility solutions and fostering inclusive economic development in East Africa and beyond.

As Roam and Mogo join forces to pave the way for widespread electric motorcycle adoption, Africa stands poised to embrace a greener, more resilient future, propelled by innovation, collaboration, and a shared commitment to sustainability.

Trade & IndustryAfrican startups
Greg Stewart

Reporting for Business Tech Africa on the funding, tools and strategy shaping the continent's founders and SMEs.

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