Mr Price Telecoms Division Delivers Strong Double Digit Growth
Mr Price Group’s telecoms arm continues to gain traction. The division delivered double-digit growth in the 26 weeks ending September 2025. It now covers mobile devices, accessories, and the Mr Price Mobile MVNO, and has become one of the group’s strongest performers. Telecoms revenue rose 12.4% to R678-million. Growth was supported by the rollout of
Mr Price Telecoms Division Delivers Strong Double Digit Growth
Mr Price Group’s telecoms arm continues to gain traction. The division delivered double-digit growth in the 26 weeks ending September 2025. It now covers mobile devices, accessories, and the Mr Price Mobile MVNO, and has become one of the group’s strongest performers.
Telecoms revenue rose 12.4% to R678-million. Growth was supported by the rollout of Mr Price Cellular stores. The company opened twelve new standalone outlets, increasing the count to 73. A further 481 combo stores still carry the telecom offering. The segment now contributes 3.8% of retail sales. Group revenue grew 5.4% to R18.6-billion.
A broader store footprint has expanded customer reach and sharpened the division’s competitive edge. Mr Price reported a 50-basis-point increase in market share, based on GfK data. Growth extended beyond retail channels as non-retail telecom revenue, largely from mobile contracts, rose 6.74% to R95-million, reflecting deeper customer adoption of the MVNO model.
Margin Growth Driven by Devices and Accessories
The telecoms unit also recorded firmer margins. Although the exact increase was not disclosed, the group cited stronger handset and accessory sales as key contributors. The shift toward higher-value devices and bundled add-ons continues to lift profitability within the division.
CEO Highlights Strategic Discipline
Mr Price Group CEO Mark Blair said:
“I am pleased that we have once again executed our strategic intent of maximising sales growth at improved margins. Our gross margin increased despite a very challenging retail environment.”
His comment underscores the company’s focus on building new revenue streams while keeping costs under control.
The steady rise in sales, market share, and margins shows that telecoms is becoming central to the group’s growth plan. With more stores, stronger device demand, and rising MVNO adoption, the division gives Mr Price a firm foothold in South Africa’s expanding digital market.
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