Frederik Zietsman appointed as Takealot Group’s new CEO

Takealot has made an announcement that Frederik Zietsman will be taking over from Mamongae Mahlare as group CEO, while Mahlare steps into the role of executive chair from the 1st of February 2024.

Zietsman has been with the ecommerce company since 201, and he joined as a profitability analyst. He went on to then be appointed as head of marketplace in 2017 and has been CEO of Takealot.com since March 2021.

Mahlare took on the role of group CEO at Takealot, overseeing entities such as Takealot.com, Superbalist, and Mr D, following founder Kim Reid’s transition to chairman. Reid will continue contributing as a strategic advisor to Mahlare and Zietsman on the Takealot board.

Having officially started her tenure in October 2021, Mahlare, appointed externally, brings a wealth of experience from her previous role as managing director at Illovo Sugar South Africa, as well as her background with companies like SABMiller, Unilever, and Coca-Cola.

In her new position, Reid, now serving as executive chair, expressed her commitment to supporting leadership and fostering business growth. She emphasized collaboration with stakeholders to promote e-commerce and accelerate Small, Medium, and Micro Enterprises (SMME) development in the digital economy, aiming to generate much-needed employment opportunities.

This restructuring aligns the leadership roles of the group and Takealot.com, streamlining resources to bolster the flagship online retail and marketplace platform. The move is expected to enhance focus and alignment, facilitating the achievement of key growth objectives, as stated in Takealot’s official announcement.