eBucks voted world’s Best Loyalty Programme in Financial Services

At the 2024 International Loyalty Awards, First National Bank’s (FNB’s) eBucks rewards program has been honoured with the title of Best Loyalty Benefits in a Financial Product. These awards spotlight brands that demonstrate excellence and innovation by exceeding expectations and crafting engaging loyalty programs within their respective industries.

Pieter Woodhatch, CEO of eBucks Rewards, expressed gratitude for the recognition, stating, “We are truly honoured to receive this accolade once again, underscoring the value we consistently deliver to our customers. eBucks lies at the heart of the comprehensive value proposition we offer across FNB and RMB Private Bank, shaping behaviour to facilitate improved money management for our clientele. In the coming weeks, we will unveil new avenues for customers to optimize their benefits, reaffirming our commitment to minimizing household expenses and delivering meaningful value. Our promise remains steadfast: to provide ease of use and enhanced value for all our customers.”

Zamabomvu Ngubane, FNB eBucks Rewards Head, further highlights, “During periods of heightened living expenses and economic strain on both households and businesses, rewards play a significant role for customers. The high levels of participation among our customers is testament to the investment we have made and like-minded partnerships that we have embarked on to the benefit of our valued customers.”

FNB is not new to global recognition this year as it was named the Strongest Brand in South Africa by Brand Finance in 2024.  The eBucks Rewards programme has previously won the following awards at the global stage: Best Use of Technology (2022 & 2023), Best Programme in Middle East 7 Africa (2022&2023) and Best Long-Term Rewards programme (2023).

“We are encouraged and look forward to continuing providing our customers with tailored value-added solutions for their specific needs and thank our partners for continuing to support our efforts to provide a unique customer experience, helping them stretch their Rands even further over these times,” concludes Woodhatch.