Audi Deliveries Slip in 2025 as Competition and Tariffs Bite

Audi, Volkswagen’s premium brand, reported a decline in global deliveries in 2025, citing a tougher market environment Driven by tariffs and intensifying competition. The automaker said it delivered 1.62 million vehicles, down 2.9% from 1.67 million the year before and below its stated target range of 1.65 million to 1.75 million units.

Regional Weakness, but Momentum Improves Late in the Year

Performance varied by region, with Audi reporting a 12.2% drop in North America and a 5% decline in China, while deliveries in Germany rose 4% and overseas and emerging markets grew 5.5%. The Ingolstadt-based carmaker has faced a difficult year after cutting its full-year forecast twice due to macroeconomic pressure, restructuring costs, and technological setbacks. However, Audi said deliveries rose year on year in every month starting with September, showing improved momentum.

Orders and EV Deliveries Point to Stronger Demand

Audi added that orders increased by 13% in 2025, suggesting healthier demand even as deliveries declined. Electric vehicles also stood out as a bright spot, with fully electric deliveries reaching 223,000 units, up 36%, while orders for electric models jumped around 58%.